SEO Specialist


  • 89% of customer use search engines to make purchasing decisions. 
  • 75% of customers do not click past the first page of search results. 
  • 70% of links customers click on are organic results. Only 30% are paid results. 
  • Search engines are the #1 driver of traffic to content sites. 
  • There are over 600,000,000 websites on the Internet—without SEO, no one will find your website!   



Simple Definition: SEO improves the chances of your website and information appearing on the first page of search results.

On-site SEO: There are many factors on your site that determine its ranking. Properly optimizing all elements of your site for particular keywords will increase its ranking on search results.

Off-site SEO: There are factors away from your site that affect its ranking on search engines. If you have proper on-site and off-site SEO, your website will see more customer traffic but there’s still more you can do.

Local SEO: A customer from Sacramento looking for a local auto repair shop does not want to find one in New York! Local business owners should understand that local searches are more likely to result in customers coming to their businesses. Local SEO targets LOCAL customers!

More than Google: SEO is not just about your website’s ranking on Google’s search engine. Customers also search for information on Yelp, Google Maps, YouTube, and other service directories. If you want your listing to appear on top of search results on each directory, you will need SEO for each directory as well, not just Google. ORGANIC vs. PAID



Organic Listings: Listings that are not paid ads and appear in search results are called organic listings. Customer behavior favors organic results. About 70% of links that are clicked from search results are organic listings. To organically increase your site’s ranking takes expertise, time, and effort; however, the results are long lasting.

Paid Ads: You can pay to increase the ranking of your site but paid ads are more expensive, yet less effective than organic listings. Only 30% of links that are clicked from search results are paid ads. Maybe it is because the section where your site will be listed is labeled “Ads.” Would you click on an Ad? Most customers doubt the authenticity of paid advertisements, so it makes sense that customers do not click on them. Lastly, your ad is not guaranteed to appear on the first page or to stay there forever. It stays as long as you pay.



  • Increase new customer traffic 
  • One time investment 
  • Continuous benefit
  • Dominate your competitors
  • Reach customers all over the world 
  • Targeting customers saves time & money 
  • Increase business credibility & recognition 
  • Learn what customers are searching for